Stella McCartney Ad Campaign

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About Stella McCartney

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The Stella McCartney Ad Campaign was a project for my Digital Presentation class at SCAD. 

I researched and learned about the brand, its style and its aesthetic. After lots of studying on the brand's past campaigns, I came up with my inspiration and art direction for this shoot.

Keeping in mind Stella's vision for sustainability and nature, I wanted to incorporate nature as a vital component of this shoot. This thought gave me a storyline for it.

 

Two girls find themselves in a land so peaceful and far away from the everyday chaos. 

 

I communicated my research and concept with my models and photographer. We all worked together to make the end product.

Enjoy!